noun: brotherhood
the relationship between brothers.
"the bonds of brotherhood"
synonyms: comradeship, fellowship, brotherliness, fraternalism, kinship;
the feeling of kinship with and closeness to a group of people or all people.
"a gesture of solidarity and brotherhood"

Brothers in Arms is about and on behalf of men. We will use men’s peers, their voices and interests to reach them. 

We want to work with men so that they can feel respect and be comfortable with the message and mission we want to get across, that there is a cultural barrier preventing men from seeking help because they are expected to be in control at all times, and failure to be seen as such feels like a weakness and a loss of masculinity.

We want men to believe that they can seek and find help when they need it so that male suicide can be prevented.

We’re a campaign for all men.
All of us, at one time or another and regardless of gender, can hit a crisis, so we all could do with support when things get tough.