Navigating the Influence of Masculinity Influencers

Date: Monday 28 Apr 2025

A recent Movember study has revealed that 61% of young men in the UK regularly engage with masculinity influencers, highlighting the growing mainstream presence of the manosphere. While these influencers provide entertainment, motivation, and thought-provoking content, the study uncovers a concerning paradox: young men seeking inspiration often experience emotional distress, including feelings of restlessness, sadness, and worthlessness.

The study also sheds light on the impact of these influencers on beliefs and attitudes. Many young men engaging with this content adopt restrictive views on masculinity, such as self-reliance without seeking help (53%) and seeing men as primary providers (83%). Additionally, limiting attitudes toward women, including beliefs that feminism suppresses men (67%), further perpetuate divisive narratives.

Movember emphasises the need for balanced and supportive approaches to address these challenges. Platforms like Brothers in Arms and its flagship digital buddy, Blethr, offer stigma-free spaces for young men to explore their emotions and redefine masculinity. By fostering open conversations and promoting mental wellbeing, these tools aim to empower young men to thrive.

For more information, read our full article here: https://www.brothersinarmsscotland.co.uk/information/mens-wellbeing-articles/2025/april/26/navigating-the-influence-of-masculinity-influencers-a-call-for-balance-and-support/

Together, we can create a healthier, more inclusive vision of masculinity.