It is the single biggest killer of men under the age of 45 in the UK right now, that's 12 a day. 84 a week. Let that sink in for a minute...
For now and especially in these uncertain times ahead, the chances that men will take their own lives are going to increase.
And for many Mothers, Sisters, Partners, their Family and Friends when it happens they will have not seen it coming because as men we hide it so well.
Get involved so that we can continue to be there for both men in Scotland and those that support them so that the males in your lives do not become another statistic.
All funds raised go towards keeping our Brothers-Thrive app free to men throughout Scotland (from Stornaway to Edinburgh)
But also to support an additional 3,800 men with free access to their own fully trained mental fitness coach via our Live Coaching Programme for as many sessions as is needed.
The anonymous data generated is also giving the scientists at Thrive (our digital partner) for the first time invaluable real-time information and insights to further their research on how to better support self-management of mental health,
and also, our main mission, reducing male suicide.
This is how we change things...
... because waiting until a man reaches crisis before he gets help is like throwing a lifebuoy ring into the water when already drowning.
Our mission is to reduce the suicide rate in Scotland by providing the digital tools to do just that underpinned with our groundbreaking Live Coaching Programme.
It enables if needed, men to have access to their own fully trained mental-fitness coach to work with them on a personalised plan to further support and self manage their own mental health for as many sessions as needed.
All for free.