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The Man Box report, launched by Promundo and Axe, Unilever’s leading male grooming brand, is a new study on young men’s attitudes, behaviours, and understandings of manhood.

The research, conducted with a representative, random sample of young men aged 18 to 30 in the US, UK, and Mexico, reveals that most men still feel pushed to live in the “Man Box” – a rigid construct of cultural ideas about male identity.

This includes being self-sufficient, acting tough, looking physically attractive, sticking to rigid gender roles, being heterosexual, having sexual prowess, and using aggression to resolve conflicts.

The Key Findings document is available here.

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New research on attitudes in the United States, United Kingdom, and Mexico finds most men still feeling pushed to live in the ‘Man Box,’ a rigid construct of cultural ideas about male identity.
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